BEATS

Task: 

Print campaign targeting millennial men.

Insight: 

beats pill+ is the prescription for every environment.

Requirements: 

Headline and body for each ad. 

Copy:

TURN THE STAIRWAY INTO A STUDIO.

"You're not running late to class, you're not listening to the latest drama that happened this morning and you aren't worried about a thing.

Truthfully, you're not even in school when you use the beats pill+. You're in the studio with your favorite artist turning chatter into whispers by listening to a beat through an active 2-way crossover speaker system unlike any portable speaker in the industry."

Copy:

WAVS BY THE WAVES

"A day of salt, sand and sun sounds amazing but the sound of the sea's swell is even better when matched with your favorite song. 

Each crash of a wave is matched with a clash of a symbol echoed through a clear-sounding portable speaker. Instead of putting your ear up to a shell, connect to the beats pill+ with a bluetooth device and near some real wavs."

Copy:

CARRY ON WITH THE SOUND.

"Sounds surround us everywhere we go.

At times we can't control what we hear, but with Beats you always have control. The beats pill+ is a high quality speaker that you can bring with you on the path of wherever life takes you. The beauty of sound is sometimes all we need to carry us on. That's why the beats pill+ is portable and equipped with a tweeter and woofer separated speaker that transform any environment into your own personal sanctuary of sound."

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