GrünHAUS

Task:

To come up with a beer brand from the ground up.

Role:

I developed brand voice and copy for print and digital.

Logo

Tagline

Packaging Labels

The GrünHAUS brand was created with the intent to capture the qualities that encompass both beer lovers and tea drinkers while making a social stance that both groups could raise their glasses to.

Packaging

The environmentally friendly, biodegradable

packaging would come in the design of a greenhouse. The package could later be 

up-cycled to be used as plant containers. 

 

The design would also be user-friendly. The tall handle makes it easier to carry the beer.

Print Ads

Storyboard

WIDE SHOT:

A man entering his home with a package of Grünhaus beer.

CUT TO A COUCH:

Man sits down and immediately opens the bottle.

 

GREEN SMOKE FILLS SCREEN:

Greenie the Genie appears.

 

Man: “Oh my, you’re a..”

Greenie cuts man off: “I’m Greenie the genie, it rhymes what do you want?”

Man: “Oh ok, I want to fall in love.”

Greenie: *Disappointedly sighs and snaps.*

 

GREEN SMOKE FILLS SCREEN

SMOKE DISAPPEARS.

 

GREENIE AND THE MAN ARE STANDING ON A WATERFALL:

 

Man: “Wow. Wait, but how is this falling in love?”

 

Greenie: “Like this.”

 

GREENIE PUSHES MAN.

 

OFF CAMERA, MAN SCREAMS, SPLASHES, WOOS.

 

Greenie looks into the camera:

“They always love it.”

 

GREEN SMOKE FILLS SCREEN

SMOKE DISAPPEARS.

WIDE SHOT OF WATERFALL WITH BOTTLE IN FOCUS.

 

ZOOM IN ON BOTTLE:

 

Green Voiceover: “Some things are unexpectedly good. Grunhaus: let good in.”

 

OUT OF SHOT:


Man: “Wait how do I get home?

Snapchat Filter

GrünHAUS will sponsor its own music festival that will be held on Earth Day each year. We want the festival to be featured on Snapchat and also have its own Snapchat geofilter for users to utilize while attending the event.

 

"GrünGROOVE Festival is our very own arts and music festival that anyone can attend to enjoy the amazing abilities of both established and new artists, while also enjoying tasty beer on the HAUS. All proceeds will go to either enriching a local community and helping them grow or to preserving local, natural habitats."

Website:

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