The Wellness Joint
The Wellness Joint
The Wellness Joint
Unknown.Studio
Unknown.Studio
Unknown.Studio
Power of Sports is a monthly 30-minute television show that shares inspiring stories of how newly constructed athletic facilities have connected inner-city communities through sports while creating opportunities for these communities’ youth to join extracurricular activities that teach them valuable life lessons while also preventing them from becoming involved in gangs or other negative environments.
Task:
Write a one-page summary of Power of Sports’ episodes split into two segments: “A Field to Call Home” and “Community Spotlight.” These one-page summaries appear underneath each episode featured on the organization’s website.
Power of Sports is a monthly 30-minute television show that shares inspiring stories of how newly constructed athletic facilities have connected inner-city communities through sports while creating opportunities for these communities’ youth to join extracurricular activities that teach them valuable life lessons while also preventing them from becoming involved in gangs or other negative environments.
Task:
Write a one-page summary of Power of Sports’ episodes split into two segments: “A Field to Call Home” and “Community Spotlight.” These one-page summaries appear underneath each episode featured on the organization’s website.
Power of Sports is a monthly 30-minute television show that shares inspiring stories of how newly constructed athletic facilities have connected inner-city communities through sports while creating opportunities for these communities’ youth to join extracurricular activities that teach them valuable life lessons while also preventing them from becoming involved in gangs or other negative environments.
Task:
Write a one-page summary of Power of Sports’ episodes split into two segments: “A Field to Call Home” and “Community Spotlight.” These one-page summaries appear underneath each episode featured on the organization’s website.
GrünHAUS
Conceptual - Lindsey & Asp Creative Internship Final Project
Task:
To come up with a beer brand from the ground up.
Role:
I developed the brand voice and copy for print and digital executions.
Tagline
Packaging Labels
The GrünHAUS brand was created with the intent to capture the qualities that encompass both beer lovers and tea drinkers, while making a social stance that both groups could raise their glasses to.
Packaging
The environmentally friendly, biodegradable
packaging would come in the design of a greenhouse. The package could later be
up-cycled to be used as plant containers.
The design would also be user-friendly. The tall handle makes it easier to carry the beer.
Print Ads
Storyboard
WIDE SHOT:
A man entering his home with a package of Grünhaus beer.
CUT TO A COUCH:
Man sits down and immediately opens the bottle.
GREEN SMOKE FILLS SCREEN:
Greenie the Genie appears.
Man: “Oh my, you’re a..”
Greenie cuts man off: “I’m Greenie the genie, it rhymes what do you want?”
Man: “Oh ok, I want to fall in love.”
Greenie: *Disappointedly sighs and snaps.*
GREEN SMOKE FILLS SCREEN
SMOKE DISAPPEARS.
GREENIE AND THE MAN ARE STANDING ON A WATERFALL:
Man: “Wow. Wait, but how is this falling in love?”
Greenie: “Like this.”
GREENIE PUSHES MAN.
OFF CAMERA, MAN SCREAMS, SPLASHES, WOOS.
Greenie looks into the camera:
“They always love it.”
GREEN SMOKE FILLS SCREEN
SMOKE DISAPPEARS.
WIDE SHOT OF WATERFALL WITH BOTTLE IN FOCUS.
ZOOM IN ON BOTTLE:
Green Voiceover: “Some things are unexpectedly good. Grunhaus: let good in.”
OUT OF SHOT:
Man: “Wait how do I get home?
Snapchat Filter
GrünHAUS will sponsor its own music festival that will be held on Earth Day each year. We want the festival to be featured on Snapchat and also have its own Snapchat geofilter for users to utilize while attending the event.
"GrünGROOVE Festival is our very own arts and music festival that anyone can attend to enjoy the amazing abilities of both established and new artists, while also enjoying tasty beer on the HAUS. All proceeds will go to either enriching a local community and helping them grow or to preserving local, natural habitats."