MARRIOTT AT NCED

Objective: 

To raise awareness of its high-class amenities to Norman visitors.

 

Problem:

The hotel's building is shared with a postal office and visitors tend to lose interest in booking their stay with NCED when visiting Norman.

Insight:

The print ads should drive future visitors to choose the Marriott at NCED because they deserve something more. The choice to stay at the Marriott is a choice of luxury.

Brand Character:

James Bond.

Cool Story:

This spec campaign was created in an internship for an amateur project, but was later purchased by the client.

Copy:

MAKE YOURSELF COMFORTABLE.

"Kick your feet up in the theater or grab a seat in the lobby. When you stay at the Marriott at the NCED, there's not a bad seat in the house."

Copy:

YOU CALL THE SHOTS.

"Whether it's a shot of something strong from Route 66 Lounge, a double shot of your favorite Starbucks coffee or a shot from behind the arc, the Marriott at NCED leaves the shot calling up to you."

Copy:

MAMA LIKE.

"Use special promo: BOOMER when booking for Mom's Weekend. April 1st-3rd, 2016."

Copy:

No Work, All Play

"Stay in Style. Stay at the Marriott"

Copy:

WORKING HARD HARDLY WORKING

"Marriott at the NCED gives you the chance to work your hardest or the choice not to."

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