The Wellness Joint
The Wellness Joint
The Wellness Joint
Unknown.Studio
Unknown.Studio
Unknown.Studio
Power of Sports is a monthly 30-minute television show that shares inspiring stories of how newly constructed athletic facilities have connected inner-city communities through sports while creating opportunities for these communities’ youth to join extracurricular activities that teach them valuable life lessons while also preventing them from becoming involved in gangs or other negative environments.
Task:
Write a one-page summary of Power of Sports’ episodes split into two segments: “A Field to Call Home” and “Community Spotlight.” These one-page summaries appear underneath each episode featured on the organization’s website.
Power of Sports is a monthly 30-minute television show that shares inspiring stories of how newly constructed athletic facilities have connected inner-city communities through sports while creating opportunities for these communities’ youth to join extracurricular activities that teach them valuable life lessons while also preventing them from becoming involved in gangs or other negative environments.
Task:
Write a one-page summary of Power of Sports’ episodes split into two segments: “A Field to Call Home” and “Community Spotlight.” These one-page summaries appear underneath each episode featured on the organization’s website.
Power of Sports is a monthly 30-minute television show that shares inspiring stories of how newly constructed athletic facilities have connected inner-city communities through sports while creating opportunities for these communities’ youth to join extracurricular activities that teach them valuable life lessons while also preventing them from becoming involved in gangs or other negative environments.
Task:
Write a one-page summary of Power of Sports’ episodes split into two segments: “A Field to Call Home” and “Community Spotlight.” These one-page summaries appear underneath each episode featured on the organization’s website.
Paycom
Paycom Marketing Team
Digital Ads
Paycom's largest competitor was aggressively targeting Amazon Delivery Service Partners (DSPs) with digital ads, so Paycom decided to counter by creating some of their own.
This copy utilized shipping industry terms to entice DSPs to click through to a designated landing page.
Email Marketing
Paycom wanted to highlight their value proposition of "eliminating multiple HR systems" in a new way by building out a new email targeting HR managers and C-suite decision-makers in all company sizes.
This execution asked recipients to sign up for a demo and was based on a thought shared by Paycom's CEO, “Paycom is the fastest racecar. Why would you choose the second or third place car?”
From this comment, Paycom's VP of Marketing directed the team to highlight the fact that Paycom's technology is unique in the HR space, and those who are not updating workplace tech are at risk of falling behind the competition.
So, how do businesses ensure a strategic HR advantage? By signing up for a hot rod instead of a hot mess.
