With small-scale budgets and large-scale showrooms, I've received the opportunity to write and co-direct local commercial campaigns for Akin Brothers Floor Stores.
For most of the spots, we use the business owners as acting talent, shoot everything in a day, and then edit the footage to be run a week later.
The spot above ran in the local OKC television market as the Thunder organization was in the middle of "rebuilding" their roster post-Russell Westbrook's departure to Houston.
We wanted to play on the act of rebuilding a team and compare it to updating your home's interiors. Along the way, we threw in some fun sports analogies and jabs at the future of the Thunder organization.
Fortunately, the Thunder's 2019-2020 NBA season provided much more than "little to no interest."